Just don't mention the discount, darling

What is it they are protecting? What Mafioso-style outfit exists under our noses? The truth, for many women, will be hard to bear: for the thing these people will not speak of is the fashion discount card.

We are not talking about the ordinary store card that gives shoppers 10 per cent off once they have signed up for crippling interest rates nudging 30 per cent. No. We are talking about something much bigger: bits of plastic that come with no strings attached, bits of plastic that only the very important will ever see. These cards, handed out by everybody from Miss Selfridge's to Topshop to Chanel give celebrities, fashionistas and socialites the kind of reductions we mere mortals can only dream of. And as ever, those who need these things the least are the ones who get them the most.

We are indebted to the Home Secretary, Theresa May, for exposing this dreadful racket. Mrs May, the MP for Maidenhead, reveals in the latest Commons register of interest that LK Bennett has given her a discount card. This is quite something - nobody with a discount card is supposed to talk about their discount card. "Oh my god!" said one girl at LK Bennett, believing she had put me on hold when I phoned. "I'm afraid I am unable to help with your request," said the nice woman I was passed onto. And that was that.

May's "revelation" comes as many question how long the Duchess of Cambridge can continue with her admirable "no freebie" vow. It is said that her wardrobe for the forthcoming trip to Canada and Los Angeles will top £40,000, and while there is no question of her going back on her pledge, it is thought she is considering borrowing dresses to bring down costs. Whether she benefits from discounts from her favourite high-street stores - Reiss offers 30 per cent - is not known. Palace officials declined to say, confirming only that "private agreements" were in place between her and designers.

Typically, brands will offer discounts of up to 40 per cent to those they deem worthy. Why? Because having a Kate Moss or a Lily Allen photographed in your clothes is worth more in publicity than any amount of clothes sold to them at below face value. We scratch your Chanel-clad back, and you scratch ours.

"If I went on the record," said one member of the elite Topshop 250, "I would be chucked off it immediately." The Topshop 250 are just that - 250 lucky people who get 40 per cent off there. It is the highest accolade to have on the high street. "They review the list sporadically so you are always on tenterhooks. When one person receives a renewed card in the post the call goes round: 'have you got yours?!' It's very tense.

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Just don't mention the discount, darling
Just don't mention the discount, darling

Another woman tells me that she lost her discount card issued by a different high street brand when she was caught buying something for a chum. A one-time fashion editor at a magazine says, "My whole world ended when I had children and went freelance.



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